In a conversation with Dr. Cashy, the host explores the significant effort required to achieve muscle growth compared to maintenance, paralleling this with his experience of intense preparation for the GMAT to gain admission to Harvard's MBA program. He emphasizes the importance of understanding the input-output ratio in any goal, highlighting his rigorous study schedule that led to a 740 score on the GMAT. Similarly, he discusses his physical transformation gained through high-volume training, as advised by his friend Greg Knuckles, which resulted in a dramatic increase in muscle mass and strength. The host draws analogies between these personal achievements and the effort needed to grow a business, stressing that substantial effort and adaptation are necessary for growth, far exceeding what is required for maintenance. He encourages entrepreneurs to understand and embrace the high level of effort, sacrifice, and discomfort needed to push past inertia and achieve significant progress in their endeavors.
"And he was talking about how a lot of people physiologically don't know the difference between maintenance and doing what they need to do to massively gain muscle, right?"
This quote underscores the common misunderstanding about the physiological requirements of muscle maintenance versus muscle growth.
"And so the process is, basically that I went through was trying to figure out what is the input output ratio or response that you need to figure out within any goal that you have. And then once you establish what that formula is, you just go all into it, right?"
This quote explains the core concept of Alex's framework: determining the necessary input to achieve a desired output and then dedicating oneself to that input.
"So it was linear. The more problems you did in practice, the better your score was."
This quote highlights the direct correlation Alex found between practice and performance on the GMAT.
"But it's like, I mean, if everyone saw what went into it, they probably wouldn't say that. You know what I mean? It was just, like a herculean amount of effort."
This quote conveys Alex's belief that effort, rather than innate intelligence, was the key to his success.
"And Greg was like, it's basically impossible for you to overtrain. He's like, you can physiologically do it. He's like, it's just not practically possible for most humans."
The quote captures Greg's reassurance to Alex that increasing training volume is unlikely to result in overtraining for most individuals.
"There are diminishing returns, but you still get returns, right?"
This quote illustrates the idea that despite diminishing returns, continuous effort will still yield positive results.
"And despite the fact that they're diminishing returns, sometimes the actual reward for the diminishing returns is the opposite. It's exponential."
This quote highlights the paradox where despite smaller gains in effort, the resulting rewards can be disproportionately large, especially when it comes to moving up in competitive rankings.
"But what I did with the Harvard GMAT score, I mean, 16 books, like, this is what I'm trying to use my hands here, but this is four books. I did four times this in the 16 weeks to prepare for the test."
The quote illustrates the speaker's rigorous study method for the GMAT, quantifying the volume of material covered in preparation for the exam.
"And so I wanted to put it in this huge state of right, where it was forced to adapt. It was either going to adapt or break, right?"
The quote conveys the speaker's intention to push their body to the limits of adaptation, forcing it to grow or face failure.
"And so that's kind of the point of this whole video, is that for you to maintain your business, it doesn't need a lot of effort. [...] For you to grow your business, it's not going to be twice as much as your maintenance. It might be ten times as much."
This quote underscores the main message of the discussion: that growing a business demands significantly more effort than simply maintaining one, drawing an analogy to the effort required in muscle training for growth versus maintenance.
"The single thing that I ask you to do is you can just leave a review, it'll take you 10 seconds or one type of the thumb. It would mean the absolute world to me. And more importantly, it may change the world for someone else."
Here, the speaker expresses the importance of audience engagement through reviews and shares to help the podcast's mission of aiding entrepreneurs. The quote serves as a heartfelt request for support to amplify their impact.
And a lot of that effort is perceived as pain, right? Like it wasn't fun for me to do 4 hours of freaking test problems when I was 22.
This quote emphasizes the personal struggle and perceived pain associated with the effort required to grow and make changes.
And I know that sounds really trite and overused, so I apologize. But I think a lot of times it's the degree of effort that most people miss, you know what I mean? And the degree of sacrifice, the degree of pain that they have to go through.
The speaker acknowledges the cliché but stresses the importance of recognizing the true level of effort, sacrifice, and pain required for success.
Like you have to break it down to the point where it's like fearing for its life. And that's where adaptation starts happening, because the stimulus is sufficient to cause change, right?
This quote draws a parallel between physical training and personal growth, indicating that a substantial challenge is necessary to initiate change.
If you have that feeling, like, let it be the stimulus that forces you to grow, and don't take it as a negative, take it as a positive, because maybe this is that moment that pushed you over the edge to get you to grow...
This quote suggests that difficult emotions or situations should be used as motivation to grow, rather than being viewed negatively.
But a lot of times the periods of growth that I've noticed in my life have not been steady. They've been spurts and plateaus, spurts and plateaus.
The speaker shares their personal observation that growth tends to happen in bursts with periods of stability in between.
There are these parallels, and I remember when I figured out that one, which is the amount of outreach attempts I had with leads was directly portion of much how money I made.
This quote highlights a direct correlation the speaker discovered between the volume of work in one area (outreach attempts) and success (money made), illustrating the importance of understanding the relationship between effort and outcome.
You might have to up to 30 people a week in order to really put a new stimulus on your brain and give it enough attention and enough reps and enough practice to actually achieve a new level of mastery for that skill.
The quote explains that increasing the volume of an activity, such as sales conversations, is necessary to push past maintenance and achieve new levels of skill mastery.
"Trying to figure out the dose response relationships that exist in your life is like literally the key to unlocking whatever you want."
This quote emphasizes the importance of understanding the correlation between the effort put into an activity and the results obtained from it.
"I've been training since I was 13... I've been training for 16 years, you know what I mean?"
Alex reflects on his long-term commitment to training from a young age, which has contributed to his muscular physique.
"Are we done yet? Are we going to move on to the next exercise? Because we're like seven, eight sets into this one exercise and I'm like, we got three more."
Alex describes the typical reaction of others to his high-volume training sessions, highlighting the unexpected intensity of his workouts.
"In a world of diminishing returns, I still returned more, you know what I mean?"
This quote illustrates that despite the principle of diminishing returns, Alex's consistent effort in training resulted in greater overall gains compared to others.
"If you can just squeeze an extra 20% out of all of the systems... you just tripled your business and it seems like you're only squeezing out 20%."
Dr. Cashy discusses how optimizing business systems by a seemingly small percentage can result in a significant increase in business profitability.
"Drop a comment. Drop a like, maybe it'll be useful for some of your trainers who are maybe in that hard time or maybe you are in that hard time of like, okay, I've identified the input but I haven't seen the output yet and that's okay."
Greg Knuckles encourages engagement and reassures listeners that not seeing immediate results is a normal part of the growth process.
"Despite the recession that is going to come, we still have a pretty frothy economy. So you guys should be doubling down and pillaging and taking everything that you can between now and summertime."
Greg Knuckles advises listeners to take advantage of the current economic conditions before an anticipated recession, suggesting a proactive approach to business growth.