The Next Conversation Starts Here

Jefferson Fisher celebrates the release of his book, "The Next Conversation: Argue Less, Talk More," which aims to enhance communication skills by providing practical tools and phrases for effective conversations. The book is structured around three rules: speaking with control, confidence, and connection, and includes a bonus chapter on handling narcissists and toxic individuals. Fisher shares his journey from creating online content to securing a publishing deal with Penguin Random House, emphasizing the importance of authentic voice and personal involvement. He also announces a book tour and encourages readers to share their experiences and reviews.

• The podcast host introduces their newly released book, expressing excitement and emotional investment in sharing their work with the audience.
• The book is positioned as a tool for improving communication, focusing on enhancing conversations and achieving more positive outcomes.
• Emphasis is placed on the idea of investing in communication skills, similar to how people invest in other aspects of their lives like fitness or mental health.

"Today, my book 'The Next Conversation: Argue Less, Talk More' is released. Today is publication day, my very first publication day, and I cannot be any more excited, thrilled, and honored to give a piece of myself to you."

• The speaker is expressing their excitement and honor in releasing their first book, highlighting the personal significance of the publication.

"This book is not going to tell you just how to do it; it's going to give you the words of exactly what to say, and you will be amazed at the way you're going to show up in conversations and bring more positive and bring more of what you want in your life."

• The book aims to provide practical language and strategies to improve communication, promising transformative results in personal interactions.

• The decision to write the book was influenced by audience feedback and requests, despite the author initially not considering writing a book.
• The process of writing the book was a learning experience, with the author sharing their journey from conception to publication.

"About two and a half years ago, I was getting comments in all of my content about 'You should write a book, please write a book,' and I thought, well, I guess I got to write a book."

• Audience demand played a significant role in motivating the author to write the book, despite it not being part of their initial career plans.

"Every day is still a learning process, so for those of you who are curious, I'm going to share a little bit of the background of how I even got here."

• The author acknowledges the ongoing learning curve in the book-writing process and intends to share insights into their journey.

• The book is structured around a three-part framework designed to improve communication and facilitate better conversations.
• The framework is intended to help readers understand the importance of effective communication and how it can lead to more successful interactions.

"Next, we're going to go through the framework of 'The Next Conversation: Argue Less, Talk More' in the three-part framework that I set out to help improve your next conversation."

• The book presents a structured approach to enhancing communication through a detailed framework.

"Today's episode is all about the book."

• The focus of the episode is dedicated to discussing the book and its contents, indicating a deep dive into its themes and objectives.

• The podcast host encourages listeners to purchase the book, emphasizing the value it can add to their communication skills.
• Listeners are invited to engage with the podcast by following, reviewing, and suggesting topics for future episodes.

"If you've enjoyed any of my content at all at any point in time, and I'm assuming you have if you're listening to this podcast, guys, I'm going to ask you to buy and purchase this book."

• The host appeals to the audience's previous enjoyment of their content as a reason to support the book.

"Welcome to the Jefferson Fisher podcast, where I'm on a mission to make your next conversation the one that changes everything."

• The podcast's mission is aligned with the book's goal of transforming conversations, reinforcing the overarching theme of improved communication.

• The speaker began their journey into writing a book without prior knowledge, initially researching how to write and self-publish.
• The primary motivation was to provide followers with tangible resources they could interact with, rather than making money.
• Literary agents reached out, sparking a formal process towards publishing with a traditional house.

"I didn't care a lick about making any money from it. I just want to give people tangible things that they could mark up, write down, highlight, that they could have and make their own."

• The speaker's primary motivation was to create something valuable and interactive for their audience, not for financial gain.

• Literary agents serve as intermediaries between authors and publishers, assisting in securing book deals.
• A book proposal is essential, outlining the book's concept and its potential impact, akin to a business proposal.
• Publishers assess whether a book is a worthwhile investment based on its message and timing.

"I started getting emails from literary agents... through that you write something called a proposal, the document that lines out what you think the book is going to be."

• Literary agents guide authors through the process, including creating a proposal that pitches the book's concept to publishers.

• The speaker secured a book deal with Penguin Random House, a major publishing house with various imprints.
• The imprint associated with the speaker's book is Tarer Perie, which operates under the larger umbrella of Penguin Random House.
• The collaboration with the publisher and editor was described as supportive and instrumental in refining the book's message.

"I was able to get a wonderful book deal with Penguin Random House... my imprint is called Tarer Perie and they're the sister to Avery."

• The speaker successfully partnered with a major publisher, working closely with an imprint to develop their book.

• Maintaining the speaker's authentic voice throughout the book was crucial, ensuring it resonated with their established social media presence.
• A book coach, Blake Atwood, assisted in maintaining discipline and organization during the writing process.
• The speaker emphasized writing every part of the book themselves to preserve their unique voice.

"Every part of my book I wrote and that's was important because I wanted to sound like my voice that was very, very crucial to me."

• The speaker prioritized authenticity in their writing, with the book coach providing structure and support without altering the voice.

• The speaker narrated their audiobook to ensure the delivery matched their recognizable voice from social media.
• The narration process was a challenging but rewarding experience, taking place over three and a half days in a Houston studio.
• The audiobook is available on various platforms, and some readers choose to purchase both the print and audio versions.

"I also narrated my audiobook... that was a three and a half day process in a studio in Houston."

• Narrating the audiobook personally was important to the speaker, aligning the audio experience with their established vocal presence.

• The book cover design is a collaborative process involving multiple contributors, emphasizing teamwork in traditional publishing.
• The book is structured into three distinct parts, each addressing a different aspect of improving conversations.

"I helped design this cover and I have wonderful people who designed this cover who help ideas for things. It's a very collaborative process when you're going through a traditional route aside from self-publishing."

• The speaker highlights the collaborative nature of traditional publishing, contrasting it with self-publishing.

• Rule 1: Say It with Control - Focus on self-regulation in conversations to maintain clarity and composure.
• Rule 2: Say It with Confidence - Develop an assertive voice to express needs and protect values, leading to increased self-assurance.
• Rule 3: Say It to Connect - Aim to connect with others, especially in difficult conversations, to improve interpersonal relationships.

"There are three rules for how to have a better next conversation. Rule number one, you're going to say it with control... Rule number two is say it with confidence... And three, you're going to say it to connect."

• The speaker outlines the three foundational rules for enhancing conversational skills, focusing on control, confidence, and connection.

• The bonus chapter addresses dealing with narcissists, gaslighting, and toxic individuals.
• This chapter is considered a standalone topic that may be expanded into a separate book due to its complexity.

"I have a bonus chapter... specific to narcissists and gaslighting and toxic people. The reason why it's a bonus chapter is because... it could be its own book."

• The speaker acknowledges the depth of the topic, suggesting its potential for further exploration in future works.

• The book includes snippets from viral videos and practical how-tos for handling difficult conversations.
• The author aims to provide context beyond brief social media clips, offering deeper insights into effective communication.

"You're going to find little bitty snippets of my viral videos that have most resonated with you over time... I'm wanting to give you the context places to you can take your mind in difficult conversations."

• The speaker emphasizes the inclusion of both practical advice and contextual understanding to enhance communication strategies.

• A concise version of the book's core messages is presented as a 47-second social media clip.
• This summary encapsulates the essence of the book's teachings in a brief, accessible format.

"I write in the very back a 47-second version, meaning if I had distilled everything in this book into a social media clip, this is what it's going to be."

• The speaker provides a distilled version of the book's key messages, designed for quick consumption and easy sharing on social media platforms.

• Avoid winning arguments to maintain relationships and clarity of mind.
• Confidence is an outcome of using assertive language that aligns with personal values.
• Focus on improving the next conversation rather than overhauling entire relationships.

"Rule number one, never win an argument or you'll lose a lot more than you gain... Rule number two, confidence isn't an act, it's an outcome... Number three, don't worry yourself over how to change your entire relationship, focus on changing just the next conversation."

• The speaker summarizes the core principles of the book, emphasizing the importance of control, confidence, and connection in conversations.

• The speaker emphasizes the importance of leaving reviews for their book on various platforms such as Amazon, Barnes & Noble, and others.
• Encourages readers to share their experiences with the book on social media and tag the author for potential sharing on the author's platform.
• Announces an upcoming book tour across multiple cities in the US and the UK, highlighting sold-out events and excitement for the tour.

"If you have purchased this book and once you read this book it would be my greatest honor if you leave it a review wherever you buy the book from maybe it's Amazon Barnes & Noble books a million wherever you get it."

• The author stresses the significance of reviews in helping potential readers gauge the quality of the book.

"If you read it and you get the book post on social media make your own video that I can tag if you tag me tag hash the next conversation I'm able to look at it I'll be able to grab it and share it on my platform."

• Encourages active engagement from readers on social media to amplify the book's reach and community interaction.

"I'm also going on a book tour so my book tour starts very soon if you have not bought tickets I think we already have Chicago and La I believe are sold out."

• Announces a book tour with excitement about sold-out events, indicating strong interest and support from the audience.

• The speaker reflects on experimenting with different content formats, such as videos in a car and studio recordings.
• Expresses openness to feedback from the audience regarding content preferences and format styles.
• Mentions upcoming interviews with notable personalities, indicating a diverse range of content offerings.

"I made these videos in my car last season were all videos in my car and now I have this studio where I'm still going to be making some solo episodes and I'll still mix it up and go do it in the car."

• Describes the evolution and experimentation with different recording environments to keep content fresh and engaging.

"I love love love when you give me feedback in the comments you go hey look I'd rather I like the microphone or I like the studio or even if you say hey I prefer the car that's all good for me to know."

• Encourages audience feedback to tailor content delivery to audience preferences, demonstrating a commitment to audience engagement.

• The book, "The Next Conversation: Make Your Next Conversation the One That Changes Everything," has been endorsed by notable figures such as Andrew Huberman, Mel Robbins, Chris Voss, and Dr. Becky Kennedy.
• The speaker expresses gratitude and excitement for the endorsements and the book's release.

"In this book the next conversation make your next conversation the one that changes everything I had endorsements from um Andrew huberman Dr Andrew huberman Mel Robbins Chris Voss and Dr Becky Kennedy all Heavy Hitters and wonderful friends of mine."

• Highlights the credibility and support from well-known figures, enhancing the book's appeal and authority.

• The speaker discusses balancing the book tour and professional commitments with family responsibilities.
• Emphasizes the importance of maintaining family priorities and being present for family events despite a busy schedule.

"Yes family's good they're going to come with me to as many events as they can and uh I'm still going to be back in time to make uh kids at te- ball games and coach pitch games and as many practices as I can I'm not missing any of that."

• Illustrates the speaker's commitment to family and the effort to balance professional success with personal life.