In a dynamic conversation, the host emphasizes the paramount importance of swift execution in entrepreneurial success, particularly in the fitness industry. They argue that the top 1% of achievers distinguish themselves by rapidly transforming decisions into actions, thereby closing the gap between idea and reality. Drawing on military strategy, the host introduces the OODA loop—observe, orient, decide, act—as a framework for accelerating business responsiveness and growth. They challenge the common end-of-week deadline mentality, advocating for immediate action to multiply organizational speed and effectiveness. The host also underscores the necessity of prioritizing tasks that drive revenue and retention, urging leaders to set a precedent of urgency and focus within their teams to outpace competition and achieve rapid, iterative improvements.
"One of the things that I've seen across the board when we're talking to entrepreneurs and, you know, the gym owner community we have is that the one trait I see over and over again that is clear to the people who are winners. Right, the top 1%, is the speed with which they execute after making a decision."
This quote emphasizes that the defining trait of highly successful entrepreneurs is their ability to act quickly after making decisions, setting them apart as the top 1%.
"And so one of the definitions that we talk about in the community is that definition of power, as I understand it, is the gap between thoughts becoming reality."
The speaker defines power as the ability to turn thoughts into reality swiftly, suggesting that this is a common understanding within their community.
"And so if you think that as, like, the ultimate scale of power, then the closer we can get to that, the more powerful we become, the more potent we are as entrepreneurs."
By likening the ultimate scale of power to an omnipotent being's instant creation, the speaker implies that entrepreneurs who can closely mimic this instantaneous action become more powerful and effective.
"And so I see this so many times that it's not even, oh, this is associated with success. This is what creates success, because the gap between where you decide something is a good idea and when it actually occurs is the loop with which you can improve your business."
The speaker stresses that the rapid transition from decision to action is not just correlated with success but is the mechanism by which success is achieved, as it allows for continuous business improvement.
"And I think the key to that is the speed of the Ooda loop. And that's just like, a military term, like, observe, orient, decide, act. And it's just the loop with which that you can basically see what's going on, make a decision, act on it, and then do that whole loop again."
The speaker introduces the OODA loop as a critical concept for entrepreneurs, highlighting the need for quick situational assessment, decision-making, action, and repetition of the process for success.
"Because the faster you can pivot and iterate, the more responsive you are as an entrepreneur, the faster you can take advantage of opportunities, the faster you can find out what failures are, then move on."
This quote reinforces the value of speed in adjusting business strategies (pivoting) and making improvements (iterating), which enables entrepreneurs to seize opportunities and learn from failures more rapidly.
"And so I want to talk about this within the context of running a team and employees, and then also within yourself."
The speaker signals an intention to discuss how the speed of execution applies not only to individual entrepreneurs but also to the context of managing a team and personal growth.
"And so, from running your team, one of the things that once, once you're moving out of you doing things all the time, there's, how do I get other people to do things?"
This quote highlights the challenge entrepreneurs face when scaling their business—shifting from doing everything themselves to getting their team to execute tasks with the same efficiency and urgency.
"And so that's why I called this, like, fuck, end of week, right? Is that one of my biggest pet peeves is like, yeah, I can"
The incomplete quote suggests a shared sentiment or understanding with the audience regarding the frustration of tasks being delayed until the end of the week, emphasizing the need for continuous momentum in execution.
"If you can get things done end of day rather than end of week, you are literally speeding up the organization. Seven X."
This quote underscores the dramatic improvement in efficiency that can be achieved by shortening the timeframe for completing tasks from a week to a day.
"Speed isn't doing things fast. It's basically just not being distracted by other shit that doesn't matter. It's being able to prioritize."
This quote clarifies that speed in an organizational context is less about haste and more about the ability to concentrate on what's important, avoiding irrelevant distractions.
"You as the owner can set the cadence. If people say, hey, can we do this? And then you're like, cool, let's start right now."
This quote emphasizes the power a leader has to dictate the speed at which an organization operates by initiating tasks immediately.
"And most people, a lot of the times aren't doing something that's high priority. A lot of times they're just doing nothing."
This quote highlights a common productivity issue where employees are not focused on high-priority tasks and may even be unproductive.
"The delay between being able to gain information and act is so much longer and that's why where they want to be, right?"
This quote suggests that less successful entrepreneurs have a longer lag time between learning something new and taking action, which may hinder their progress.
"What education do you have that is not relevant to your business? You're reading a motivational blog right now. When you have to translate that motivation into a thought that..."
This incomplete quote points to the necessity of applying educational content directly to one's business rather than consuming motivational material that does not lead to immediate action.
"You're then going to, quote, test and then you have to see how that test works and then maybe it improves something rather than just following the playbook that has already been tested and the tree has been shook."
This quote highlights the value of experimentation in business, suggesting that testing new ideas can lead to improvements not found in existing, tested playbooks.
"I put over 1000 hours into writing that book and it's my biggest give to our community."
Speaker C is emphasizing the effort and dedication put into writing the book, positioning it as a valuable resource and a form of giving back to the community.
"His level of efficacy in execution was so high because he didn't allow himself to get distracted by things."
This quote underlines Joey's efficiency in executing business strategies, attributing his success to his focus and ability to avoid distractions.
"The competitor who sees what you're doing can immediately execute, implement and improve on it at a faster loop than you can even understand what's going on, right?"
The quote suggests that a competitor's ability to quickly understand, execute, and improve upon ideas is a significant threat, more so than the advantage of being first to market.
"If you can get real with yourself about how many actual hours it will take to do something, and then you look at your week and you think, okay, what am I doing today that is more important than this?"
This quote is a call to self-assessment regarding time management and prioritization, urging business owners to allocate time to the most critical tasks for their business growth.
"We purposely delay these things because we just procrastinate for no reason when the problem will not go away, right?"
This quote emphasizes the tendency to procrastinate despite the persistence of problems, highlighting the need for more immediate action.
"Because the tone has to start with you as the entrepreneur, you have to apply that pressure."
The quote underscores the responsibility of the entrepreneur to instill a sense of urgency and prioritize tasks effectively.
"And that small change can seven x, right? If you even going from end of week to end of day, can seven x, how quickly your business grows."
This quote suggests that a small shift in the timeline for completing tasks can have a substantial impact on the growth rate of a business.
"If you have an employee or you're managing your team and you want to implement new things, start with today, right?"
This quote advises managers to begin with immediate targets when directing teams toward new objectives.
"And if they can't give you a real answer, then it means that I need to help you prioritize, and that's fine."
The quote implies that when employees cannot justify their task prioritization, it becomes the leader's role to guide them in aligning their priorities with business goals.
"So look at your schedule, identify the bottlenecks you have, and then start doing them now."
This quote advises to proactively tackle bottlenecks as soon as they are identified to maintain business momentum.
"And the reality that you create in front of you will dictate how powerful you are as an entrepreneur, even as a human being."
This quote reflects on the broader impact of swift decision-making and action-taking on personal and entrepreneurial success.