In this special edition of the $100 Million Dollar Leads audiobook podcast, Alex Hormozi unpacks the concept of "more better new" as a strategy to scale businesses and generate engaged leads. Hormozi challenges the notion of market saturation, using examples from entrepreneurs in the chiropractic and weight loss industries to illustrate the vast potential for growth beyond perceived limits. He emphasizes the importance of tracking metrics, diversifying advertising platforms, and creating content. The "core four" methods of advertising—warm reachouts, content posting, cold reachouts, and paid ads—are foundational, but Hormozi advises businesses to enhance these methods by doing more of what works, improving upon it, and then expanding into new areas. Testing and focusing on constraints are key to optimizing lead generation. Ultimately, Hormozi's "more better new" framework serves as a guide for businesses to exhaust current strategies before pursuing new opportunities for expansion and lead acquisition.
"Today on this special edition 100 million dollar leads audiobook podcast collaboration Faux free. We're talking about core four on steroids. We concluded the core four, which is the only four ways that any one person can let another person know about their stuff. Today we talk about more better new."
The quote introduces the topic of the podcast, which is an advanced discussion on lead generation strategies, specifically the Core Four and the More Better New approach.
"Typically, they figured out how to get enough customers from one platform to get them to one to $3 million per year. It's still not completely predictable and they have their ups and downs, but they have the gist of what they need to do and have seen some success."
This quote explains a common scenario where entrepreneurs have found some success but believe they have reached the limit of their market potential.
"I've used a framework to unlock those leads over and over again, and now you can use it, too. How to get even more leads more better new first you reach out to people who know you."
This quote provides an overview of the More Better New framework, which is a systematic approach to expanding lead generation.
"The next obvious thing you can do to get more engaged leads is more. A lot more. Crank up the volume to max capacity."
This quote emphasizes the strategy of scaling up existing marketing efforts to increase lead generation.
"If you do 100 primary actions per day, and you do it for 100 days straight, you will get more engaged leads."
The quote is a commitment to the Rule of 100, which is presented as a reliable method to increase lead engagement through consistent effort.
"Day making content release at least one per day on a platform."
This quote highlights the strategy of consistent daily content creation to maintain audience engagement and presence on the platform.
"Cold reachouts 100 reachouts per day example primary actions email, text, direct message, cold call, flyers, et cetera."
The quote outlines the recommended volume and methods for cold outreach, emphasizing the importance of reaching out to a significant number of potential leads daily.
"Paid ads 100 minutes per day making paid ads example primary actions direct response media ads direct mail, seminar, podcast spots, et cetera."
This quote suggests dedicating a specific amount of time each day to the creation and optimization of paid advertising campaigns.
"Facebook reviewed the accounts of all advertisers on their platform. They found something curious the top zero 1% of advertisers split test eleven more times creative than everyone else."
The quote indicates that successful advertisers on Facebook engage in extensive split testing, which is a practice of running multiple variations of ads to determine which performs best.
"So you do more and more until it breaks. Then you make it better."
This quote emphasizes the iterative process of testing and improving advertising strategies to optimize performance and reduce costs.
"For example, if you have three steps in your process, let's say 30% opt in, aka give you their contact information, 5% apply and then 50% schedule."
This quote provides an example of analyzing a sales process to identify where the most significant drop-offs occur, which helps in prioritizing which step to improve first.
"Every Monday, we run one split test per platform. We give it a week, and then the next Monday we do three things."
This quote describes a systematic approach to testing, with a regular schedule and a process for evaluating and logging results to inform future tests.
30% will give you their contact information.
This quote highlights the percentage of customers likely to share their contact details, which is essential for follow-up marketing and sales efforts.
Those steps are usually the constraint. They have the largest return for the smallest improvements, the call out, the value elements, the offer, the CTA, the landing page, the headline, the sub headline, the image, et cetera.
This quote emphasizes the importance of optimizing front-end marketing elements, as they are the most significant constraints and provide the highest return on investment when improved.
I usually advise them to do more first. They haven't done enough volume for percentage changes to make a big difference. But once you cross a million in annual profit, making things better can be the lowest cost, highest return thing you do.
This quote advises smaller businesses to focus on increasing volume before refining quality, whereas larger businesses should prioritize improvements for better returns.
The market is, in fact much bigger than most assume.
This quote dispels the myth that the market size is restricted to the immediate competition, suggesting that there is potential for growth beyond the current perceived boundaries.
When to do new when the returns you get from doing more better are lower than what you could do from a new placement or new way of advertising.
This quote suggests that businesses should shift to new marketing strategies when current methods are no longer yielding high returns.
Action step exhaust more better first, once you can't do any more any better, meaning the returns are lower than putting the same effort into a new platform. Then try new use this rough order new placement new platform new core four activity get it going.
This quote provides a step-by-step approach for businesses to expand their marketing efforts by first optimizing what they currently do and then exploring new avenues for growth.
The first question I usually ask myself before we invest in a company that needs to get more customers is what's stopping them from doing ten times what they're currently doing?
This quote suggests that identifying constraints to marketing efforts is a critical step before scaling up, as it determines whether to focus on doing "more" or making existing processes "better."
Only once you've exhausted more better. Do the real returns come from doing new first, go with new ad placements on a platform you know.
This quote emphasizes the importance of fully utilizing known strategies before venturing into new territories in advertising.
So just pick one, then max it out. Do more, do better, do new, and all the advertising methods compound together.
This quote advises to concentrate on one advertising method, optimize it, and then explore additional methods for a compounded effect.
I built my first business off posting content and warm outreach. I built my gyms off free content and paid ads.
This quote provides personal testimony on how different advertising strategies were successfully applied to different business ventures.
This is one of my favorite topics around scaling businesses. Our portfolio ceos cite this as one of the most impactful frameworks I've given them.
This quote highlights the effectiveness and popularity of the "more better new" framework for scaling businesses and improving advertising campaigns.
But where you go from 100 leads a day to 20,000 leads a day comes from leverage, and that comes from the back half of the book.
This quote indicates that the latter part of the book focuses on strategies that significantly increase lead generation by leveraging advanced methods.
This has been 100 million dollar leads written by Alex Ramosi read by Alex Ramosi Copyright 2023 Acquisition.com Audio production copyright 2023 Acquisition.com media.
This quote provides the copyright information for the book and its audio production, attributing the work to Alex Hormozi and Acquisition.com.