Tradeoffs. The TRUE price of your desire Ep 128

In a candid discussion about the sacrifices required for success, the host delves into the concept of trade-offs, emphasizing the reality of prioritizing goals over personal life. The host shares their personal experiences, including the absence of a social life, close family relationships, and leisure activities, to illustrate the extent of dedication to their business. They address the concerns of a single mother from the legacy group, underlining that not everyone desires or is willing to make similar sacrifices. The host distinguishes between 'optimizers' who seek a balanced lifestyle and 'maximizers' like themselves, who are willing to forgo almost everything for their ambitions. They encourage listeners to recognize and accept their choices without self-reproach, suggesting that understanding one's trade-offs is key to personal and professional contentment. The host concludes by offering their book "100 million dollar offers" as a resource for the community, reinforcing the message of making informed choices about one's investments in life.

• Speaker A introduces the topic "trade-offs, the true price of your desire."
• They mention Nissan Trotter's visit as an eye-opener to others about their level of commitment.
• Speaker A addresses a thread in the legacy group about managing business and single parenthood.
• They highlight the personal sacrifices made in pursuit of business growth.

"Hey, what's going, everyone? Hope you guys having a whacking Wednesday. I wanted to make this video because there was, like, three or four different things that kind of contributed into the topic of this talk, which is, I'm calling it trade offs, the true price of your desire."

This quote sets the stage for the discussion on trade-offs, indicating that several factors have inspired the topic, which is about understanding the real costs associated with chasing one's desires.

• Speaker A doesn't have a traditional social life, weekends, or close family relationships.
• They don't have kids and focus solely on business growth.
• Speaker A has limited contact with their parents and predefined topics of conversation with their father.
• They have not seen their stepsiblings in years and rarely communicate with them.

"I don't have a social life. I don't. I don't have weekends. I don't. They are the exact same to me as weekdays, except I get more done because I have less meetings. I don't have really close family relationships."

This quote emphasizes the extent of the speaker's personal sacrifices, revealing that they have given up a social life, weekends, and close family ties to concentrate on their business endeavors.

• Speaker A acknowledges that listeners may not want the same lifestyle.
• They suggest that sacrifices are necessary for success, but it's a personal choice.
• The speaker mentions the concept of speed and the finite nature of time.
• They stress that allocating more time to one area means less for others.

"And for those of you who are listening right now and are like, I don't want that life. Cool, good. You know what I mean? That's fine. And it's okay."

This quote recognizes that the lifestyle choices Speaker A has made are not for everyone and that it's acceptable to have different priorities and desires.

• Speaker A was stressed by the idea of getting a cat, highlighting their focus on productivity.
• They love animals but find them distracting and have set boundaries to maintain work efficiency.

"It stressed me out that Layla wanted to get a cat. Just so you guys understand where I operate. Like, getting a cat stressed me out because I thought there's going to be moments where I'm going to want to get stuff done."

The quote illustrates Speaker A's high level of dedication to their work and how even a small potential distraction, such as a pet cat, can be a source of stress for someone so focused on their goals.

• Speaker A reflects on a past video made before deciding to sell their gyms.
• They had plans to expand their gym business but chose to sacrifice this for other goals.
• Speaker A lists things they willingly give up, such as following sports teams, to achieve their ambitions.

"So this is right before I actually made the 180 decision to sell all the gyms. I had a plan to open four more and get to ten by the end of the year."

This quote reveals a significant turning point in Speaker A's life, where they decided to shift their focus from expanding their gym business to pursuing other objectives, demonstrating the ongoing nature of making trade-offs.

• Dedication to one's business or goal often requires significant personal sacrifices.
• The individual speaking has given up leisure activities and personal relationships to focus on growing their gyms.
• The importance of evaluating trade-offs when pursuing success is highlighted.
• The speaker emphasizes the value they place on their business over other aspects of life.
• Acceptance of one's true desires and priorities is encouraged, rather than aspiring for something that is not genuinely sought after.

At that point in my life, I had given up Netflix and any kind of relaxation, right? I didn't read books. I didn't have Ted talks. The only thing that I was doing was trying to grow my gyms, right?

This quote illustrates the speaker's total commitment to their business, sacrificing common forms of relaxation and entertainment.

And so when people fly in person, they're like, oh, I get it. This is all you do. And I'm like, yeah, this is all I do. This is my game.

The speaker's dedication is so evident that when others meet them, they understand the level of commitment involved.

And also, and I'm trying to say this in a good way, because if you see some person who's achieving these crazy things, look at the trade offs that they have and ask yourself, is that a trade I'd be willing to make?

This quote advises others to consider the sacrifices successful individuals make, and to reflect on whether they would be willing to make similar sacrifices for their own success.

Because the reality is that everyone has what they want. It's just not what they wish they wanted.

The speaker suggests that people's actual desires are reflected in their actions and choices, not in their idealized wishes.

• People often beat themselves up for not achieving certain goals without recognizing their true desires.
• The speaker gives permission to accept one's actual wants and to stop feeling guilty for not pursuing what they think they should want.
• There is a distinction between what people wish they wanted and what they truly want, as evidenced by their actions.

I think it's just a matter of accepting the fact that you don't want that. And that's fine.

The speaker encourages acceptance of one's true desires, even if they don't align with societal expectations or personal aspirations.

• The Navy SEAL training example is used to illustrate the concept of voluntary dropout due to the realization of the true cost of success.
• The training is designed to test the limits of how much candidates value becoming a SEAL.
• This analogy is used to show that the pursuit of any high-level goal involves understanding and accepting the trade-offs.

80% of the people who go into SEAL training don't quote me on the stat, but the majority of the people who go into SEAL training to be a Navy SEAL drop out. They voluntarily leave despite preparing for years.

This quote provides an example of individuals choosing to leave a rigorous program, despite significant preparation, when they realize the true cost of what they're pursuing.

And the reason they say they drop out is because they don't think it's worth it.

This quote highlights the personal judgment call involved when deciding whether a goal is worth the sacrifices required.

• Speaker B promotes their book, "100 million dollar offers," which has a high number of positive reviews on Amazon.
• The promotion serves as a way to offer value to the podcast community and to build goodwill for potential future partnerships.
• The book is presented as a significant investment of time and effort, intended to benefit listeners.

I have a book on Amazon. It's called 100 million dollar offers. At over 8005 star reviews, it has.

This quote serves as self-promotion for Speaker B's book, highlighting its success and popularity.

It's my very shameless way of trying to get you to like me more and ultimately make more dollars so that later on in your business career I can potentially partner with you.

Speaker B candidly explains the dual purpose of the book promotion: to endear themselves to the audience and to lay the groundwork for future business opportunities.

• The speaker discusses the intense focus on work over a condensed period, equating to 15 years of work in five.
• Emphasizes the importance of attention allocation, implying that success requires sacrificing other aspects of life.
• Personal life consists only of spending time with his wife Layla and working out.

But the only reason I was able to study all of that stuff and spend all that time and compress the amount of time it took us to achieve x is because I probably done the same amount of actual work that some people do in 15 years, in five, right.

The quote explains the speaker's ability to achieve significant milestones quickly due to a highly focused work ethic.

And it's because I don't have all of these other things that they give their time and more importantly, their attention to, right.

This quote highlights the speaker's conscious decision to prioritize work over other activities that demand time and attention.

• The speaker relates his experience of growing six gyms in three years to his singular focus on business.
• Lack of social distractions contributed to the speaker's ability to commit time to business endeavors.
• The speaker moved to an unfamiliar location to minimize distractions and maximize work commitment.

And when I had my gyms and I grew six in three years, right? Like, people were like, wow, how'd you grow six gyms in three years? Because I didn't do anything else.

This quote directly attributes the rapid growth of the speaker's business to the exclusion of other activities from his life.

• The speaker discusses the trade-offs between personal and professional investments.
• Acknowledges that different life choices lead to different returns on investment.
• Emphasizes that higher investment in one area (work) will naturally lead to lesser investment and returns in other areas (family, social life).

So my return is zero. Right, but don't expect your return on it. Actually, expect your return on investment to be the same. I'm just investing more.

The quote conveys the idea that one should not expect equal outcomes in areas where they invest less compared to someone who invests more.

• The speaker identifies two types of people in entrepreneurship: optimizers and maximizers.
• Optimizers focus on minimum effective dose and lifestyle businesses, while maximizers seek every possible return, even when diminishing.
• Maximizers understand the value of small improvements and their disproportionate impact at high levels of performance.

There are two types of people that I've seen in the entrepreneur space. There are optimizers and there are maximizers.

This quote introduces the concept of two distinct approaches to entrepreneurship and personal investment.

Maximizers understand that diminishing returns are still returns, right?

The speaker explains the maximizer mindset, which values progress regardless of the diminishing scale of returns.

And what's interesting is that despite the fact that you get diminishing returns for maximal input, you get disproportionate returns as you approach the diminishing return line.

This quote illustrates the concept that even though returns diminish as effort increases, the overall impact of those returns can be significant, especially at the highest levels of achievement.

• The speaker emphasizes the necessity of personal sacrifice for achieving success.
• They describe their own obsessive behavior in gaming as a metaphor for their approach to life and business.
• The speaker believes that those who excel have a "broken" aspect within them that drives their relentless pursuit of goals.
• They acknowledge that their approach may not be mentally healthy but accept their personality and the trade-offs involved.
• The speaker sacrifices everyday activities and responsibilities to focus on their community and its growth.

Until I maxed out all of my stats before going to level three. And I would hit the same, like, go around the tree and the same guy would appear, and I'd hit him again. And I would do that for, like, 15 hours straight.

This quote illustrates the speaker's dedication to preparation and mastery, comparing their work ethic to grinding in a video game to ensure success at a higher level.

And so if you have a minimal effective dose type person, that's your personality. That's fine. It's fine. It's okay.

The speaker acknowledges that not everyone shares their extreme approach and that being a "minimal effective dose" type of person is acceptable.

I know what my trade offs are and I measured them and I'm more than comfortable to do that.

The speaker is aware of the sacrifices they make for success and is comfortable with their choices, emphasizing the importance of self-awareness in personal trade-offs.

And that's why I don't cook my food, I don't clean my stuff. I don't make my bed, I don't do my laundry, I don't do my grocery shopping. I don't buy my stuff on Amazon. I don't write thank you cards.

This quote lists the various everyday tasks the speaker has outsourced to save time for their priorities, illustrating the extent of their personal sacrifices for their goals.

• The speaker derives satisfaction from empowering others to live according to their own values and priorities.
• They find solace in the fact that their sacrifices enable others, such as fitness professionals, to spend more time with their families.
• The speaker is at peace with the trade-offs they've made and would be content if their life ended knowing they've made a positive impact.

That makes me sleep well at night. I don't need it, I don't want it, I don't care for it. But I know that thousands of people do.

The speaker expresses that while they do not need validation or a certain lifestyle for themselves, they are fulfilled by providing it to others.

I'm good with that trade. I die tomorrow. I'm good. I'm good with this, right?

This quote conveys the speaker's acceptance and contentment with the sacrifices they've made, feeling that their life's work is meaningful and worthwhile.

• The speaker advises against comparing oneself to others who might be making different sacrifices.
• They emphasize the importance of recognizing one's own values and making choices accordingly.
• The speaker encourages acceptance of one's lifestyle choices and not feeling guilty for having different priorities.

You're trading off growth so that you can spend time with your kids. That's fine.

This quote is an example of the speaker validating personal choices that prioritize family over career growth, highlighting that such decisions should not be a source of guilt.

Don't compare yourself to me, because you're not giving up what I'm giving up.

Here, the speaker warns against unhealthy comparisons to others who may have different priorities and levels of sacrifice, suggesting that everyone has unique paths and trade-offs.

• The speaker hopes to provide clarity and reassurance to those who feel guilty about their pace of success.
• They suggest that differing priorities might be the reason for different rates of progress.
• The speaker offers support to those who wish to achieve freedom without making extreme trade-offs in their business.

I hope that what we do at Jimmy can help you do that.

The speaker expresses a desire to help others achieve their goals in a way that aligns with their values, indicating that their organization, "Jimmy," is focused on supporting such individuals.