They Made $450k Per Month With Skool (Just Copy Them)

Summary notes created by Deciphr AI

https://www.youtube.com/watch?v=dtQyidFDHCI&ab_channel=JonMac
Abstract
Summary Notes

Abstract

The video provides an in-depth overview of School.com, an all-in-one platform created by Sam Evans for building and monetizing online communities. It highlights the platform's features, including community tabs, classrooms for courses, calendars, member directories, and leaderboards, which enhance user engagement and gamification. The speaker emphasizes the platform's affordability at $99 per month and its ability to replace multiple software tools, making it a valuable resource for earning six figures monthly. The video also showcases examples of successful users and encourages viewers to explore and reverse-engineer profitable community setups.

Summary Notes

Introduction to School.com

  • School.com is a platform designed for community building, course selling, coaching, and agency services.
  • The platform is spearheaded by Sam Ovens, known for his work in masterminds, communities, courses, and coaching.

"Imagine being able to earn six figures per month all from one platform today I'm gonna be going through a deep dive on school.com and how you can create your own community."

  • School.com offers a comprehensive suite of tools for community engagement and monetization.

Overview of School.com Features

  • School.com includes a community, classroom, calendar, members leaderboard, and an about page.
  • It is cost-effective, priced at $99 per month, replacing many other software apps.

"School is a complete all-in-one platform. It allows you to build a community, a classroom with different courses, a calendar, members leaderboards, about page, and more."

  • The platform is user-friendly and organized, making it easy to find information quickly.

Community Tab

  • The community tab is the central hub where users can post, interact, and engage with content.
  • Users can create posts with titles, attachments, URLs, videos, polls, emojis, and gifs.
  • Posts can be categorized and pinned for visibility.

"The first thing you're going to be able to see in the skill Community is this community tab right here and if you're not a member you'll be a join button which you can click to sign up."

  • The search bar allows users to find posts, members, or content efficiently.

"They have a search bar up top as well where you can search for posts or members or content."

  • Pinned posts highlight important announcements or new content.

"As a Creator you can pin very important posts unpin them if you have a new video coming out or new content you want to drop or new announcements you would do it on the pin post."

User Interaction and Content Richness

  • Users can interact with posts through likes, comments, and sharing multimedia content.
  • The platform supports rich content, including videos, links, FAQs, emojis, and gifs.

"You can see that there's a video, there's also a link to a FAQ here, there's emojis so it's very rich in terms of content capability but very easy to use."

  • User profiles are accessible, allowing members to see each other's memberships and contributions.

"You can even click onto their name and go into their profile as well and see what other memberships they are also part of."

Customizable Categories

  • Community creators can customize categories to organize posts and discussions.
  • Categories can include user feedback, product questions, feature requests, and more.

"At the top here you can see different categories so I can say how I use School, user feedback, product questions, feature requests. This is all customizable when you make your own Community."

  • The "How I Use School" category provides insights into the practical applications of the platform.

"The Howies use school is a very cool category which I'll be covering in the next couple of videos where we go into."

Conclusion

  • School.com is a versatile and powerful platform for building and monetizing online communities.
  • Its user-friendly interface and rich content capabilities make it a superior alternative to traditional social media groups.

"So it's very simple and easy to use but it's also very organized so that people can find the info they want to, you know, very very quickly."

  • The platform's cost-effectiveness and comprehensive features position it as a future leader in community building online.

"You're getting a ton a ton of value here and I absolutely love it and I think it's going to be the future of community building online."

School Platform Overview

  • School as an All-in-One Platform
    • School replaces multiple types of software by integrating community engagement, email notifications, and course management.
    • Creators can post content that automatically emails all users, eliminating the need for separate email platforms.
    • The platform offers a 14-day free trial, followed by a subscription of $99 per month, with the option to cancel anytime.

"When you make a post on your community if you're the Creator it will actually email all of your users and members as well so this kind of means you don't even need an email sending platform or program right you can just use School make a post and it sends the email out to all the members."

  • Explanation: School automates email notifications for community posts, reducing the need for additional email marketing software.

Community Engagement and Monetization

  • Free and Paid Groups
    • Users can start with a free group and upsell to a paid group to generate income.
    • The platform is designed to minimize friction during sign-up, making it easy for users to join either free or paid groups.

"That's how people are using school to earn six figures per month starting with a free group and then upselling people into a paid group."

  • Explanation: The strategy of starting with a free group and converting members to paid groups helps generate significant revenue.

Classroom Feature

  • Course Directory and Gamification
    • The Classroom tab serves as a directory for all courses shared with the community.
    • Courses can be unlocked at different levels, adding a gamification element to keep users engaged.
    • Users can incentivize members with freebies as they level up.

"Classroom is essentially a directory of all the courses that you're going to be sharing with your community and your members so you can see here you have different courses laid out and then some of the courses are actually unlocked when you reach a certain level which really adds into the gamification of the platform."

  • Explanation: The Classroom feature organizes courses and uses gamification to enhance user engagement.

User Interface and Feedback

  • User-Friendly Design
    • The interface allows for easy navigation through videos, text, links, and buttons.
    • The design is based on user feedback to ensure simplicity and ease of use.

"Sam Evans had multiple courses in the past and got a lot of feedback from his users and his students and this is really what came out at the end of the day and what people really wanted they wanted something simple and easy quickly navigate around and then go through the videos and get the content they're looking for."

  • Explanation: The platform's design is user-centric, aimed at providing a seamless experience based on extensive feedback.

Calendar and Events

  • Event Scheduling
    • The Calendar tab allows users to schedule and view events, which can be linked to Zoom or other meeting software.
    • This feature aims to consolidate all necessary tools in one place for ease of use.

"You can actually set this up link it up to zoom meetings or another type of software to hold that call but essentially again the whole idea of school is to really have everything in one place making it really really simple and easy for your users and members to get the information they're looking for get them engaged in your community and really get them on calls so they can learn even more."

  • Explanation: The Calendar feature is designed to centralize event management, enhancing user engagement and learning.

Member Interaction

  • Member Directory and Messaging
    • The Members tab displays all group members and allows for private messaging.
    • Users can view other members' profiles, including their memberships in other groups.

"You can even click on chat and send them a private message in DM which is very very useful you can click on their name again and see what other memberships and other groups or communities they're part of."

  • Explanation: The Members feature facilitates direct communication and networking within the community.

School Platform as a Social Media Network

  • School platform functions similarly to a social media network but is more organized and less distracting.
  • Users can follow each other and chat within the platform.
  • The platform is designed to facilitate the creation of communities, courses, and coaching.

"School is almost like its own social media network as well, but it's just much more organized, a lot less distractions, a lot simpler and easier to use."

  • The simplicity and organization of the platform are anticipated to contribute to its growth and popularity.

Community Engagement and Gamification

  • The leaderboard feature enhances competition and engagement among members.
  • Members can see their rankings based on engagement metrics over different time periods (last 7 days, 30 days, all time).
  • High engagement is encouraged through activities like posting, replying, liking, commenting, and sharing.

"This really increases competition amongst your members to be more engaged because they want to see themselves on the leaderboard."

  • Example of a highly engaged member: Mariah, who is currently number one in engagement over the last seven days.

About Us Page as a Landing Page

  • The "About Us" page can be customized to function as a landing page for non-members.
  • Videos and other content can be added to this page to attract new members.
  • Recurring payments can be set up for paid groups, tracked within the platform settings.

"The About Us page really acts like a landing page if you don't have access to the group yet or you haven't signed up yet."

  • This feature allows for monetization through recurring membership fees.

SEO Benefits of Using School

  • The platform provides significant SEO benefits, allowing community posts to appear on the first page of Google search results.
  • Example: A community for Chat GPT users appears on the first page of Google for the search term "Chat GPT prompt generator."

"This school community is on the first page, which means they're driving tons of free traffic and clicks to their community."

  • This organic traffic can lead to increased membership and engagement.

Exploring Successful Communities

  • Users can explore successful communities on the platform through the school directory.
  • Examples of large communities: Max Business School (50,000 members), RR Rock Training (2,000 members), Learn and Earn Profits Online (9,000 members).

"Going through here is key because then you'll be able to reverse engineer and see exactly what these people are doing to earn so much money online."

  • Analyzing these communities can provide insights into effective community setup and profitable niches.

Example Community: Elevate Academy

  • Elevate Academy is a free community with a pinned post containing various links and engaging content.
  • The community is growing daily, even without extensive promotion.
  • Features a course called "Passive Income Blueprint," covering topics like modern entrepreneur foundations and business strategies.

"I've got a pin post here you can see start here where I've got a bunch of different links you got like a funny GIF right here people are commenting and replying which is great."

  • The community fosters engagement through interactive posts and questions.

"I started this very recently so it's new but every single day I'm getting more and more members which is great."

  • The steady growth of the community highlights the platform's potential for building engaged groups.

Introduction to Modern Entrepreneurship and Online Marketing

  • Basics of online marketing and its importance in modern entrepreneurship.
  • Focus on unlocking secrets of passive income through social media and affiliate marketing.
  • Affiliate marketing as the lowest barrier to entry for beginners.

"The main point of my community is to unlock the secrets of passive income using social media and affiliate marketing."

  • Emphasis on the simplicity and accessibility of affiliate marketing.

"You don't need a product, you don't need a web page, you don't need to worry about customers or chargebacks or refunds or anything with affiliate marketing."

  • Affiliate marketing involves driving traffic to offers and earning commissions.

Private Messaging for Sales Conversations

  • Importance of private messaging in conducting sales conversations.
  • Ease of use and functionality of the messaging feature.

"You can click in here, people can message you, they can send you links, and it's very simple to use."

  • Availability of notifications and a mobile app for enhanced communication.

"They also have a mobile app so you can go in here and really get in there and start communicating with your users via the mobile app."

Classroom and Course Management

  • Overview of the classroom feature and its functionalities.
  • Steps to create and manage courses, including adding modules and videos.

"I can click on here, I can go edit course, add set, add module, for example, here I can add a module, I can click on edits, I can add the video, I can have a bunch of text, I can publish it or unpublish it, etc."

  • Simplicity and user-friendliness of the platform.

"Very simple to use and it's awesome. I'm really, really enjoying it."

Recommendations and Case Studies

  • Encouragement to explore successful communities and reverse engineer their business models.
  • Announcement of upcoming deep dives into case studies of high earners.

"What I recommend is going again to School dot directory and just signing up and like joining all these different communities and seeing how they're doing it, how they're making money with school."

  • Preview of future content focusing on detailed case studies.

"I'm going to go through a deep dive again case studies on the next couple of videos pulling out a couple of these and showing you exactly what they're doing using this."

Success Stories and Results

  • Highlighting remarkable success stories and financial achievements using the platform.
  • Examples of individuals earning substantial amounts.

"This person Troy Erickson collected over a million dollars in counting. Look at this, I made over a hundred one thousand dollars in 24 hours when I launched my mini Mastermind on school."

"This guy here Charlie Morgan 500,000 per month to school. It's just incredible all the results are pouring in here."

  • Personal aspiration to become a successful case study.

"I can't wait to be one of those case studies as well."

Final Thoughts and Call to Action

  • Encouragement to sign up for a free trial and explore the platform.
  • Emphasis on the future of online marketing being community-driven.

"Sign up for the free 14-day trial and then just 99 a month. Definitely check it out. I think you want to have a community is that's the future of online marketing."

  • Invitation for viewers to leave comments and questions.

"If you have any questions or comments, definitely drop them below and let me know what you think."

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