Ishan Sharma ON His US Trip || Meeting With Gary Vaynerchuk || Winner's Mindset @IshanSharma7390

Ishan Sharma shares insights on his journey as a content creator and entrepreneur, emphasizing the importance of perseverance and strategic networking. He recounts his extensive U.S. trip, where he connected with influential figures like Quincy Larson and Gary Vee, highlighting the value of unexpected hospitality and learning experiences. Ishan discusses the evolving landscape of content creation, noting the surge in creators and brands seeking credibility through respected collaborations. He advises aspiring creators to differentiate themselves and emphasizes the significance of taking calculated risks. His ultimate goal is to empower millions in India to pursue their passions professionally.

• Success often attracts jealousy, but hard work and dedication behind it go unnoticed.
• Content creators face challenges, and their journey is often misunderstood by outsiders.
• The misconception is that success is instant, without acknowledging the persistent efforts involved.

"People will always be jealous of your success, but they will never be jealous of your hard work, because people have only seen that 30-second clip of mine, and they don't know my entire story that I've been through."

• This quote highlights the disconnect between public perception and the reality of hard work behind success.

• The digital age has reduced barriers to entry for content creation, leading to a surge in new creators.
• Brands seek to associate with respected names to enhance their credibility.
• The goal is to help many people make a living from their passions.

"It is easy to start creating content now; friction is very less, so a lot of content creators are now popping up. So what brands are trying to do is to associate with a name which people respect, and so that gives them credibility."

• This quote explains the dynamic between emerging content creators and brands looking for credible associations.

• The trip to the U.S. was a significant experience, with visits to multiple cities and interactions with diverse individuals.
• Emphasized the importance of networking and building relationships with both founders and local residents.
• The willingness of people to host and engage with newcomers was a highlight.

"I went to San Francisco, Los Angeles, Vegas, Dallas, Boston, and then New York, and then back to San Francisco. But I think the biggest highlight of this whole trip was just the people I got to meet, not just founders but also like people, Indians who are living there."

• This quote reflects the enriching experience of meeting various people during the U.S. trip.

• The trip required extensive planning, including visa applications and airline partnerships.
• Emailing was a crucial part of the process, involving reaching out to potential interviewees and collaborators.
• The effort involved sending thousands of emails to secure meetings and interviews.

"I was planning for this trip from May. May is when I applied for my U.S. Visa; by the end of May, I got it, and then I was looking to partner up with an airline for my trip."

• This quote illustrates the meticulous planning and effort required for the trip.

• Secured interviews with significant mentors like Quincy Larson, Chris Do, and Gary Vee.
• Each mentor offered unique insights and learning experiences.
• The interactions were both planned and spontaneous, providing diverse perspectives.

"I was fortunate enough to have my three biggest mentors on my show, so I had Quincy Larson who runs Free Code Camp, I learned how to code from his videos; I learned about branding from Chris Do, and I learned about social media from Gary Vee."

• This quote underscores the value of learning from established mentors.

• Gary Vee's work ethic and energy were notable during the interaction.
• Despite a busy schedule, Gary Vee maintained a high level of engagement with everyone.
• The interaction was brief but impactful, with a promise of future collaboration.

"Gary Vee again is very obsessed with his work, so I loved the fact that he stood there, and in his event, he had this event called VeeCon in which he was standing, and there was a selfie station that people would have to book a slot for."

• This quote highlights Gary Vee's dedication and the structured nature of his engagements.

• Chris Do emphasized the importance of a recognizable personal brand or silhouette.
• Personal branding involves creating a unique identity that is easily identifiable.
• The concept of silhouette was a key takeaway from the interaction.

"The best thing to learn about Chris Do is the fact that your silhouette should focus. For example, he said that if we put a light on you, people should be able to tell who this person is from your silhouette."

• This quote encapsulates the essence of creating a distinct personal brand.

• The journey involves persistent efforts and facing numerous challenges.
• Success is not instantaneous; it requires continuous dedication and resilience.
• The story behind success often includes repeated attempts and learning from failures.

"People just see that 8-minute clip of Gary Vee that I did. I messaged Gary, and he replied instantly on Instagram, but the way that worked was if you scroll up, you will see that I was messaging him from 2019."

• This quote highlights the long-term persistence required to achieve significant opportunities.

• The speaker discusses the unseen hard work and planning behind their visible success.
• They emphasize the misconception people have due to the brevity of social media content.
• Hard work and perseverance are often overlooked by those who only see the end results.

"I feel like all of these things people don't get to see as much because... I have so much stuff planned out there's so many things behind the scenes which are going going on."

• The speaker highlights that much of their effort and planning is not visible to the public, emphasizing the depth of work beyond what is shared online.

"They will always be jealous of your success but they will never be jealous of your hard work."

• This quote reflects the idea that people often envy success without recognizing the hard work that led to it.

• The importance of distinguishing between reversible and irreversible decisions is discussed.
• The speaker shares their experience of dropping out of college to pursue content creation and entrepreneurship.
• They stress the importance of taking risks during the early stages of life when liabilities are minimal.

"If you have a decision that you know is reversible, don't spend another minute thinking about it too much."

• This advice emphasizes the ease of making reversible decisions, suggesting a more cautious approach for irreversible ones.

"Dropping out might sound like a very big decision... but I had put in two years of hard work into YouTube."

• The speaker explains their decision to drop out based on the conviction and growth they had achieved in their YouTube career.

"People need to realize that this period of your life from like 20 to 28 is when you have the highest energy."

• This quote highlights the speaker's belief in utilizing the energetic and low-risk period of early adulthood to take bold career steps.

• The necessity of self-belief in pursuing unconventional paths is emphasized.
• The speaker discusses the challenges and self-doubt faced when making significant life decisions.
• They argue against having backup plans, advocating for full commitment to primary goals.

"If you know that you have a plan B, plan C, you just won't put enough effort into plan A."

• The speaker suggests that having backup plans can dilute the effort and focus on primary goals.

"People need to start believing themselves more... they believe in their favorite cricket team more than they believe in themselves."

• This quote underscores the need for individuals to have more faith in their abilities and decisions.

• The speaker discusses strategies for staying relevant in content creation.
• They emphasize the importance of awareness and adaptation to evolving trends and audience demands.
• Utilizing various information sources like Twitter and Reddit is recommended for inspiration and trend analysis.

"Read magazines, read a lot of like Twitter... subscribe to Reddit forums and start reading what is happening."

• This advice highlights the importance of staying informed about current trends and audience interests.

"When you are allowing yourself to be in those situations... observe people."

• The speaker underscores the value of observation and engagement with different environments for content inspiration.

• Retail success relies on understanding and improving upon current market practices to enhance profit margins.
• Observational research, such as watching consumer behavior in airports, can provide insights into market trends and consumer preferences.
• Identifying consumer habits, like app usage or purchasing behavior, can inform business strategies and product offerings.

"All this is a very thin margin thing for like a retailer exactly so you need to know say trick that other people are doing which I can do and I can improve upon so that my margin improves."

• Retailers must find ways to enhance existing strategies to increase profitability.

"I just go to airports one hour early and I just see what people are doing... if someone is going to an airport that means that they can afford stuff."

• Airports serve as a valuable site for observing consumer behavior and identifying potential market opportunities.

• Understanding the target audience is crucial for content creators aiming to provide value and stand out.
• The ideal audience may consist of ambitious individuals seeking to improve their skills and career prospects.
• Content should cater to the aspirations of the audience, focusing on high-paying skills and personal development.

"My ideal customer or my ideal viewer is someone who's like a person in their 20s... they want to learn about high paying skills."

• Content should target young, ambitious individuals eager to enhance their skills and career.

• Content creators can monetize through brand partnerships, with brands seeking quality content and audience engagement.
• The rise of influencer marketing has led to diverse brands, including traditional ones, exploring partnerships with content creators.
• Creators must balance monetization opportunities with maintaining credibility and authenticity.

"The challenge for Brands was to at least get content creators who create quality content... brands are getting aware about views to comment to share."

• Brands prioritize content quality and audience engagement in their partnerships with creators.

"You have to be very careful about what brand you're trying to work with... the more you do the lesser your credibility gets."

• Creators need to be selective with brand partnerships to maintain credibility and audience trust.

• Branding plays a significant role in content creation, with companies seeking to associate with respected names for credibility.
• High-quality content, akin to professional productions, is increasingly accessible and in demand.
• Content creators are exploring partnerships for resources, like studio spaces, to enhance production quality.

"What brands are trying to do is to associate with a name which people respect and so that gives them credibility."

• Brands seek to enhance their credibility by associating with well-respected content creators.

"You're going to see a lot of professionally made content on YouTube... which will feel like you're literally watching like a Netflix documentary for free."

• The accessibility of high-quality production tools enables creators to produce professional-grade content.

• The content creation landscape is evolving, with more emphasis on high-quality production and storytelling.
• New content channels, including those focused on niche topics like case studies, are emerging.
• The integration of sound design and emotional resonance in content can significantly enhance viewer engagement.

"I spent one month just researching about the audio the sound design... and I was just amazed by the quality."

• Detailed attention to audio and sound design can elevate content quality and viewer experience.

• Emphasizes the importance of sound design in content creation, enhancing the viewer's experience.
• Suggests investing significant time and effort into content for longevity and lasting impact.
• Discusses the strategy of producing high-quality content that remains relevant for a decade.

"He didn't even show me the video; he was just showing me the audio. I could automatically imagine with the sound design."

• Highlights the power of sound design in creating a vivid and immersive experience for the audience.

• Discusses the potential of educational content to provide value and engage audiences through storytelling.
• Highlights the importance of regionalizing content to reach a broader audience, especially in non-English speaking regions.
• Mentions the success of creators who have adapted their content to local languages to increase engagement.

"The benefit of creating content is only when the end user is gaining a lot of value."

• Emphasizes the importance of creating content that provides significant value to the audience.

"95% of the audience in YouTube India doesn't even consume English content which I make, so I know I have to regionalize."

• Stresses the necessity of adapting content to local languages to reach a wider audience in India.

• Advises new content creators to identify what makes their content unique in the educational or infotainment space.
• Recommends analyzing competitors to understand their strengths and find a unique niche.
• Encourages creators to commit to producing a substantial amount of content to achieve success.

"The most important question to ask is how are you different in what you're putting out."

• Highlights the need for differentiation in content creation to stand out in a crowded market.

"Nothing good will happen until you make 100 videos."

• Stresses the importance of persistence and volume in content creation to achieve success.

• Discusses the opportunities for collaboration with brands and the importance of reaching out proactively.
• Highlights the openness of brands to collaborate with creators who can present compelling stories and examples.
• Mentions the significance of creativity and talent in agency work and the challenge of finding and retaining talent.

"You have to be the person who gets in front of them; they definitely would want to work together."

• Emphasizes the proactive role creators must take to initiate collaborations with brands.

"Talent is the most important thing in any agency, and finding and retaining that talent takes a lot of time and energy."

• Underlines the critical role of talent in agency success and the efforts required to maintain it.

• Reflects on the importance of having a close-knit group of friends for support and guidance.
• Discusses the value of learning from experienced individuals who have gone through similar experiences.
• Mentions the significance of events and technology advancements in personal motivation and growth.

"The best people are the ones who you never see on my stories."

• Indicates the value of maintaining relationships with close friends who provide support and guidance.

"I'm just really interested about all of these things about how technology and AI will help people do things faster."

• Expresses enthusiasm for technological advancements and their potential to enhance productivity and innovation.