Finding Mentorship, Business & Marriage, and More! Fireside Chat Pt.2 Ep 401

Alex and Layla Hermosi shared insights on personal and business growth, emphasizing that there's no single mentor or program for success; instead, it's about acquiring necessary skills through multiple sources. Alex shared his strategy of paying for direct coaching to learn specific skills, such as Facebook ads, rather than relying on courses. They discussed their unique marriage and business partnership, highlighting the importance of shared missions, values, and lifestyles, and dismissing the notion of a 'one-size-fits-all' approach to relationships. The couple also delved into the topic of personal branding, revealing their decision to build a public profile was driven by the desire for greater impact and the examples set by influential figures. They stressed the importance of patience and strategic focus in business, cautioning against the allure of short-term opportunities that distract from long-term goals.

• Mosey Nation introduces the second half of the VIP special edition fireside chat.
• The chat aims to discuss customer acquisition, increasing customer value, customer retention, and lessons learned from failures.

"Continuing the vip special edition behind the scenes fireside chat from growth video from people who paid lots of money to be in the room and answer their questions live."

This quote sets the context for the discussion, highlighting that it's a continuation of a special event where participants have paid for the opportunity to get their questions answered.

• The importance of continuous education and finding the right coaching and mentorship is discussed.
• The misconception that one mentor can solve all problems is addressed.
• The recommendation is to focus on acquiring specific skills and forming a support group rather than seeking a perfect solution.

"I'm just to start off, because I'm sure Alex is thinking it too, which is just like, there is no one mentor or person or program you're going to have to do. 1020 30 40 and so I actually think it's the fact that everyone has this unrealistic expectation that one mentor or one coach or one whatever is going to solve all their problems."

This quote emphasizes the unrealistic expectations people have regarding mentorship and coaching, suggesting that no single person can provide all the answers or solutions.

• Mosey Nation shares a personal anecdote about paying for specialized knowledge.
• The strategy of paying for skills rather than seeking general courses is advocated.
• The concept of investing in education and skills as a hedge against inflation is discussed.

"So the quick hack is when I want to acquire a skill, I pay whatever is required to get the skill."

This quote reveals Mosey Nation's approach to skill acquisition, which is to invest financially in learning directly from experts.

• The unique progression from business partners to marriage between Mosey Nation and Alex is shared.
• The integration of marriage and business is discussed, with an emphasis on shared missions and values.
• Rejecting societal expectations and norms for marriage is encouraged in favor of a personalized approach.

"There's no separation. And so it doesn't feel like there's a need to prioritize the marriage when the marriage is always the cornerstone of all of it."

This quote conveys the perspective that work and marriage are not separate entities for the couple, but rather integrated parts of their shared mission.

• The importance of a shared mission, aligned values, and similar interests in a marriage is emphasized.
• The belief that marriage is unique to each couple is asserted.
• Rejecting societal "shoulds" and following one's intuition is advised for a fulfilling marriage.

"There are no rules. And I don't believe any single relational dynamic, any relational dynamic is unique in its own way."

Mosey Nation's stance on marriage is that there are no universal rules and each relationship is distinct, suggesting that couples should forge their own paths.

• The difficulty of being the CEO of multiple businesses is acknowledged.
• The necessity of understanding the trade-offs involved in managing multiple ventures is discussed.

"Is very hard to be the CEO of multiple businesses."

This quote highlights the challenge of managing multiple businesses, suggesting that it's a complex task that requires careful consideration of one's capabilities and goals.

• Mosey Nation discusses the concept of assessing the value of personal goals and the willingness to pay the price to achieve them.
• He emphasizes the importance of not being upset about trade-offs if they are made willingly and align with personal desires.
• The idea of reassessing and course-correcting is mentioned as a part of evaluating personal choices.
• Mosey Nation highlights the significance of finding a spouse who aligns with one's life choices.

"And if you're willing to pay the price to get the thing, then why would I be upset about a trade off? I made the trade because I thought that the trade that I made was what I wanted."

This quote reinforces the concept that personal satisfaction with choices and trade-offs is contingent upon the alignment of those choices with individual wants and values.

• Mosey Nation speaks about the importance of compatibility in relationships, particularly in the context of lifestyle choices.
• He argues against making compromises that result in mutual unhappiness and advocates for being clear about personal desires in a relationship.
• The idea of turning away incompatible partners in favor of those who accept one's true self is presented.

"And so I think one of the things that I love the most about Layla is that she has never tried to change me, and that is only her."

This quote illustrates the value Mosey Nation places on having a partner who accepts him without attempting to change him, which he finds rare and appreciates deeply.

• Mosey Nation discusses the notion that living an exceptional life requires adopting uncommon views and not conforming to common expectations.
• He suggests that making concessions based on societal norms or perceived obligations can hinder one's ability to live an extraordinary life.

"And I think that if you want to live an exceptional life, then that means that you will live as an exception. And if you want to live an uncommon life, you cannot have common views."

This quote encapsulates Mosey Nation's philosophy that an exceptional life is achieved by embracing uniqueness and rejecting commonality.

• Alex reflects on the observation that successful marriages often involve partners who amplify each other's growth rather than trying to change one another.
• He notes the importance of encouraging one's partner to become a better and bigger version of themselves.
• Alex comments on the rarity of such support, especially from men towards women, based on his experiences.

"The longest lasting marriages, something I've observed, is that they accelerate each other's growth and they amplify who the other person is."

Alex's quote highlights the positive impact of mutual growth and support within a marriage, which he believes contributes to the longevity of the relationship.

• Alex and Mosey Nation discuss how managing time often becomes a struggle when people try to meet the expectations of others, particularly in marriage.
• They argue that misaligned expectations can lead to a sense of compromise and a battle with time management.
• The idea of relinquishing expectations of one's partner is presented as a way to alleviate these struggles.

"And so I think that if we could relinquish expectations and that neither, I think almost in those situations, right, where you're in it and you're married and you're already there, it's relinquishing expectations of the other person, because I don't think it's fair to put expectations on the other."

This quote underscores the belief that expectations within a relationship can be burdensome and that releasing them can lead to a more harmonious dynamic.

• Mosey Nation and the unnamed speaker discuss the importance of having shared mission values in a relationship.
• They suggest that when both partners agree with each other, external opinions become irrelevant.
• The conversation emphasizes the autonomy of the couple in their life choices.

"It's almost like if you have shared mission values, and then if you live in a way that other people might not agree with, it doesn't matter because you both agree with each other."

The quote conveys the idea that alignment on core values within a relationship creates a strong foundation that is not easily shaken by outside perspectives.

• The speakers discuss the role of frameworks and mental models in success, particularly on social media.
• They explore the sources of these frameworks, the balance between original and adopted models, and the process of creating them.
• Mosey Nation speaks about his personal mission to document and share best practices for building world-class companies, which is reflected in his creation of models.

"I create mental models to organize the world because the world stresses me out. And so I want to understand it better."

Mosey Nation's quote explains his motivation for creating mental models as a means to reduce stress and gain a better understanding of the world, particularly in the context of business.

• Mosey Nation details the rigorous process of developing and refining models, emphasizing validity and utility as foundational units for a good framework.
• He criticizes models that lack measurability and clarity, and he advocates for models that are applicable in a wide range of circumstances.
• The process involves defining terms, breaking down concepts, and ensuring that models are both valid and useful.

"And so the idea is, how can I create a model that is both valid in as many circumstances as humanly possible and useful in all of the circumstances to create a result?"

This quote highlights Mosey Nation's goal of developing models that are universally applicable and practical, enhancing their value and effectiveness.

• Alex and Mosey Nation discuss the time and effort required to develop effective models and frameworks.
• They emphasize the importance of practice and not comparing oneself to others who have more experience in model creation.
• The conversation acknowledges that creating impactful models takes significant time and reflection.

"It really took five days? Yeah, it really took five days. So it's just, you can't compare yourself when he's put in that many hours."

The quote from Alex and Mosey Nation serves as a reminder of the dedication required to create valuable models and the importance of not rushing the process or being discouraged by comparisons.

• Mosey Nation shares a personal experience where he was given advice that he found nonsensical.
• Mosey Nation points out the importance of auditing one's mind and the information one consumes.
• He suggests that seeking advice from highly experienced individuals like Warren Buffett can reduce the need for personal scrutiny.
• Mosey Nation criticizes the simplicity of some advice, such as "just sell stuff" to make money, and asserts that most advice is generally wrong.

"And so we were at dinner, and it's a couple that we're really good friends with...And I was like, I'm thinking about putting a discord community together as just talking about it. And he's like, because you can, you should. And he was saying it like a truth when someone says a, quote, extreme certainty. Right. And I remember listening to that and being like, that's the stupidest thing I ever heard."

This quote exemplifies the realization that not all advice, even when given with certainty, is sensible or applicable to everyone's situation.

• Alex emphasizes the importance of context when giving advice.
• He highlights the need to consider a person's core values and goals before offering guidance.
• Alex provides an example of how he tailored advice to a company's value of work-life balance.
• He distinguishes between experts, who share their own path, and masters, who tailor advice to the individual's needs.
• Alex advises taking all advice with a grain of salt, acknowledging that what works for one may not work for another.

"I think most advice is wrong also because it's given out of context...So it's like, I'm very cognizant of, like, even with the companies that we have in the portfolio, if I'm giving them advice, I take into consideration, like, what are their core values?"

This quote highlights the importance of considering the unique context and values of the advice recipient to ensure the guidance is appropriate and effective.

• Mosey Nation briefly promotes his book, "100 million dollar offers," on Amazon.
• He explains that the promotion is a strategic move to build rapport with the audience and potentially establish future business partnerships.

"Hey guys, real quick, if you're new to the podcast, I have a book on Amazon. It's called 100 million dollar offers...It's my very shameless way of trying to get you to like me more and ultimately make more dollars so that later on in your business career I can potentially partner with you."

Mosey Nation uses this opportunity to market his book, explaining his intention behind the promotion as a way to connect with the audience and lay the groundwork for future collaborations.

• Alex discusses the importance of providing context and acknowledging exceptions when creating content, especially in long-form media.
• He shares his approach to addressing nuances in his presentation about meetings, recognizing that his advice does not apply universally.
• Alex reflects on past experiences where a lack of nuance in given advice led to poor business decisions for others.

"I think that there's one factor which is like if you listen to long form media, especially like, I've tried to be very intentional with this in long form content, which is, I say, if you are in this specific situation, and then I'll say, here's some exceptions to this."

Alex stresses the importance of specifying the context and exceptions when sharing advice to avoid sounding arrogant and to provide more accurate and helpful guidance.

• Mosey Nation criticizes the use of absolutes like "have tos," "shoulds," and "musts" in advice.
• He encourages a more probabilistic approach, considering the likelihood of success in specific circumstances.
• Mosey Nation argues that critical thinking is essential for success, but it is often avoided because it is difficult.

"Yeah, I was going to say, one of the things that drives me nuts in general is we'll talk to somebody or someone will dm me and be like, hey, my business coach said that I should always be in charge of the sales team until we're over a million dollars a month. And I was like, well, want me to give you examples of companies that that's not true?"

This quote illustrates Mosey Nation's frustration with blanket statements in advice, advocating for a more nuanced understanding that takes into account different business models and situations.

• Mosey Nation discusses the process of recognizing and breaking old patterns by listening to one's intuition.
• He describes using the perspective of his older self to make decisions with long-term benefits in mind.
• Mosey Nation and Alex both explore the roles they play in their business and how they consider different perspectives when making decisions.

"I think there are certain feelings that I start to get in my gut when I know that I'm doing an old pattern...And so it's just having that extra pause of thinking."

Mosey Nation shares his personal strategy for developing discernment, which involves pausing to reflect on his motivations and consulting his imagined older self for guidance.

• Alex views patience as a strategic advantage in entrepreneurship.
• He believes that impatience often leads to short-term thinking and prevents long-term success.
• Alex suggests that changing one's perspective on patience can be more beneficial than changing procedures.
• Mosey Nation and Alex discuss the importance of resisting immediate gratification to achieve larger goals.

"I'm probably not the best one to answer the question, because honestly, every time I see somebody else zigzag and I see somebody else jump to the next new thing, and I see somebody else go from zero to three and zero to three and zero to three, but never take it zero to ten. I'm just sitting there being patient and knowing that I'm sitting in my suffering and I'm, like, fucking winning."

Alex shares his mindset regarding patience, framing it as an asset that differentiates him from others who may lack the ability to focus on long-term objectives.

• Many people confuse being busy with making significant progress.
• Key decisions, rather than a high volume of activities, often determine success.
• Strategic action with patience and leverage is more effective than constant activity.
• Wealthy individuals usually have low activity but make significant, well-considered bets.
• The concept of wealth is tied to the mastery of time and strategic long-term thinking.

"People mistake activity for progress. And so if you were to think, I could have just put $100,000 in bitcoin, for example, ten years ago, and that would be it, just as an extreme example." "99% of the decisions that we make are irrelevant for the ultimate outcome that we're looking at." "Most of the people that I see that are very far in life have very low activity. But when they do take an action, they go all in."

• The first quote highlights the distinction between activity and impactful actions, using Bitcoin as an example of a single decision that could overshadow all other financial activities.
• The second quote emphasizes that the majority of decisions have little impact on major outcomes, suggesting a focus on the few that do matter.
• The third quote illustrates that successful people often engage in fewer activities, but the ones they do engage in are significant and well-calculated.

• Business strategies should be based on a few foundational assumptions.
• Assumptions must be probable and align with long-term goals.
• Patience and time are critical ingredients to achieving large-scale business success.
• The ability to say no to new opportunities is essential to maintain focus on core assumptions.

"Assumption one is that Leila and I will be more popular in the future than we are today." "I cannot do this and still get there." "It's difficult because every day new opportunities come up."

• The first quote outlines one of the foundational assumptions for business growth, predicting personal popularity as a factor.
• The second quote reflects the decision-making process, where opportunities are evaluated against core assumptions for reaching a billion-dollar goal.
• The third quote discusses the challenge of remaining focused on long-term goals when faced with daily opportunities.

• Personal branding can significantly accelerate business success.
• The decision to build a personal brand is strategic and requires careful consideration.
• Influential individuals with strong personal brands can create billion-dollar companies rapidly.
• Personal branding decisions are irreversible and can change one's lifestyle and privacy.

"So I saw Kylie Jenner become a billionaire at age 20 and I felt like I sucked and I was literally depressed for like a day." "We get paid to build a company right now, which is insane." "Once you become famous enough or whatever, you can't go back. People don't forget you."

• The first quote expresses the motivational impact of seeing successful personal brands, such as Kylie Jenner's, on the speaker's decision to build their own brand.
• The second quote reveals the financial benefits of personal branding, where building a company is monetized through brand recognition.
• The third quote acknowledges the permanent nature of fame and the importance of deliberate decision-making when it comes to personal branding.

• Producing content fills gaps in the market and addresses unmet needs.
• Content creation is driven by the desire to share knowledge and have a positive impact.
• Not all content will be widely popular, but it can be transformative for a specific audience.
• The motivation for creating content should extend beyond business and financial gains.

"I actually, and maybe speaking to people that aren't necessarily as much on the marketing or the sales side, maybe the other sides of the business, which are probably far and few between at this conference, Heather." "We're making things that we wish that we had had and that we think should be out there in the world."

• The first quote emphasizes the importance of creating content that speaks to different aspects of business, not just marketing and sales.
• The second quote reflects the speakers' intent behind content creation, which is to produce resources they wish existed for themselves and to contribute positively to the world.